Marketing channels and supply chain management is an essential aspect of commercial activities. Today’s ever more complex and challenging competitive scenario makes it necessary for organizations to know how to effectively select and manage marketing channels creating partnerships capable of generating value and trust and avoiding conflicts. The Rome Business School Marketing Channels and Supply Chain Management course intends to familiarize the students with the management of the supply chain which is a process of strategically managing the procurement, movement, and storage of materials, parts, and finished inventory and related information flows through the organization and its marketing channels in such a way that current and future profitability are maximized through the cost-effective fulfillment of orders aimed at continually improving all aspects of the operational performance of a business or any other type of organization. The Rome Business School Marketing Channel and Supply Chain Management course is designed to help you compile excellent commercial activities. It provides a clear and modern conceptual framework and enables the application of the principles to an actual situation. This applied and interactive method facilitates learning and makes it easier to make use of the things that are learned at work.
Programs features
Learning Formula
Online & Physical.
Learning Process
On-demand & Open training.
Language
English
What you stand to benefit as you learn from us
Learning Outcome
Specifically, on completion of the course, you will be able to:
- Apply process logic to the production of a solid distribution system.
- Design a structured approach to the organization of sales channels and the ability to build constructive and disciplined relationships with channel partners.
- Develop marketing channel plans, enabling your organization to increase sales, margins and the levels of collaboration with channel partners.
- Understand the fundamental concept of supply chain management.
- Making an educated decision on strategic outsourcing and vertical integration.
- Understand customer-driven orientation and value-adding.
- Appreciate the critical importance of supply chain collaboration and integration.
- Analyse and develop suppliers and customer relationships.
- Managing supply chain risks and costing issues.
- Select and apply appropriate tools and techniques to plan, control and manage the supply chain to achieve overall efficiency and effectiveness.
- Apply basic principles of lean supply for operational excellence.
- Comprehend cultural and technological impact on global supply chain development.
TARGET PARTICIPANTS
This course is designed for those who have been operating in the field of Marketing, Logistics, and Supply Chain for a short time or are new to this discipline. It is also suited for those who, although they do not directly operate in the field of marketing, Logistics, and Supply Chain, belong to work groups that support communication activities or handle them as part of their activity.
Develop your future
Aims and Objectives
This practical business analytics session aims to simulate a typical business analysis project.
This would cover essentials task and deliverables which includes:
- Understanding the business goal of a particular analysis.
- Selection and determination of the appropriate analysis methodology.
- Getting business data to support the analysis, from various systems and sources (ETL).
- Cleanse and integrate data into a single repository.
- Analyse data to answer business questions.
- Make a business recommendation.
- Build a report/dashboard. Present/publish the report to stakeholders
Mode of Payment
Scope
The scope of the Data Science Diploma would cover core business analytics hands-on sessions around customer segmentation, sales analytics, and sales forecast. The session would use a practical business case study of a real company (AHG).
Duration
The session is expected to be 2 months long, 2hrs per session, 16 sessions (Saturday and Sunday).
Business Case
The case study is to investigate the customer demography of the company and investigate which of the company’s sales channels is generating the most revenue. Finally, carry out sales analysis, and forecasts, and make data-driven business recommendations.
SSM
The Swiss School of Management aims to provide students with quality education by providing innovative tools within a participative and inclusive learning environment.
DGBS
Ducere Global Business School is a leader in university enterprise collaboration to design and deliver degrees that have real career impact for anyone that wants a prestigious degree and certification.
GBU
Global Business University-Europe is a renowned and trusted institution that has been offering affordable and convenient European distant education for the past 3 decades.
